We're a small, independent team with backgrounds in diagnostics and technical development - we’re the ones who actually build the test. We work with a close network of veterinary, farming and fertility specialists to shape what we do, and how we do it.

The test was the first of its kind, revolutionising fertility testing in the 2000s. Our job is to make sure it stays the best it can be: quick, accurate and precise, because we know how much depends on getting it right - for the cow, the farmer, and all the specialists that work in this space.

Meet the Team

  • A man with a beard and dark hair wearing a light blue button-up shirt.

    Gary Carpenter

    MANAGING DIRECTOR

    25+ years building businesses, with deep expertise in novel immunoassay and lateral flow diagnostics

  • A woman with brown curly hair, wearing glasses smiling outdoors in a green field with a clear blue sky.

    Katie Fisher

    HEAD OF COMMERCIAL

    A decade in global healthcare and diagnostics across product, marketing and commercial operations

  • A man with short brown hair, beard, and blue eyes, outdoors on a sunny day.

    Dr. Ben Shaw

    HEAD OF MANUFACTURING

    Specialist in the development and production of novel lateral flow assays. Oxford-trained biologist, Cambridge PhD

  • A man with short dark hair and a beard, smiling, outdoors with a scenic landscape of rolling hills and cloudy sky in the background.

    Dr. Gustavo Cerda-Moya

    HEAD OF BIOLOGICS

    Expert in cell culture, protein expression and protein-nanoparticle conjugation. Cambridge PhD and post-doc in molecular biology